Made in Italy: il rapporto tra design e industria

In the myth of MADE IN ITALY, the contribution of the history of design to the construction of identity has created a relationship between design and industry in Made in Italy that becomes a symbiotic bond unique in the world, born after the Second World War from the encounter between the creativity of designers and the flexibility of the manufacturing fabric. This combination has transformed industrial production into material culture, merging aesthetics, function and craftsmanship. Italian design was born not as an abstract style, but to give new shape to objects mass-produced by converted industries. A close pact is created between enlightened entrepreneurs and great masters of design. As a global value, Italy holds a significant share of European design patents, driving the furniture, fashion and mechanical sectors, and a third of the value of Italian exports abroad is based on the evocative power and prestige of design. What will happen when the construction sector industrializes?