Sky Villas and Branded Housing: trends and opportunities in the residential market

The luxury residential market in Italy is experiencing a phase of strong expansion, driven by the boom of Branded Residences and the concept of Sky Villas (penthouses and suspended villas neither bright nor in high profile urban complexes). These types combine maximum privacy with hotel management and five-star services, intercepting the growing leadership of high-spending and international buyers. The market trend is the turnkey formula: international customers are looking for properties managed by hospitality brands (e.g. Four Seasons, Mandarin, Lefay) or fashion, which guarantee impeccable service standards and easy income. The rise of Sky Villas as multi-storey properties on the top floor of metropolitan or coastal buildings, equipped with large terraces, private infinity pools and hanging gardens, capable of replicating the hope of a detached villa in vertical contexts, offers non-capital locations: luxury is not only concentrated in large metropolises such as Milan or Rome, but also in exclusive landscape locations (minor lakes, deep Tuscan countryside and historic villages). These real estate developments signed by major brands are premium in price and value over time: the designer residence and super-prime solutions guarantee a higher resale value and a solid hold of the investment against the purchase.